Jeroen Caré Interview Digital Day 2016

13-09-2016 EY Digital Day 2016
At the EY Digital Day 2016 in Copenhagen Jeroen Caré, who is the EMEIA Digital Strategy Leader in EY, gave a keynote on the broader implications of digital. In this interview we asked him to elaborate on some of the highlights from his presentation.

If you look at what is happening in the market of digital,
many organizations are shifting from what I call the first wave to the second wave digitalization.
The first wave was very much about peer-to-peer, point-to-point type of solutions, websites and apps.
We are now shifting more into; let us call it an integrated approach towards digital.
Which touches upon a number of additional topics.
Which is beyond the customer experience, and includes the operational side.
Topics like legal, compliance and tax all become relevant when you want to approach digital from a more integrated perspective.
Digital makes it possible to go beyond borders very quickly.
Transactions are being made very quickly if that is the purpose of digital if you look at it from the inside.
If you look at tax regulations globally, and within countries even,
by making a tax optimized digital governance structure you can actually make money.
Or you can lose money if you don’t design anything like that.
So as soon as a digital solution creates a financial transaction type of activity then it is very relevant to look at the tax implications of that.
And that is not often being considered likely when you talk about digital strategy.
It will. It is one of those challenges that if you want to go from the first wave to the second wave, then you want to look at digital from a more integrated perspective.
The challenge will be the governance model internally.
How do you bring in all of those functions which were traditionally not considered being part of the digital agenda?
This is the digital agenda that we are currently evaluating and evolving in.
And which many companies are struggling with how to approach. And what are the implications?
And how broad is the digital agenda in general?
I think that in order to be successful as a company you have to have a broader perspective on digital.
Because otherwise you will miss out on things which could be very relevant and make money or lose money for you.
We can talk about very simple digital solutions. But when we look at digital in a broader perspective, then yes, digital is disruptive.
Or could be disruptive.
So it touches upon a number of topics within how a business runs. And you can be disrupted in many ways.
So in order to be ahead of that you need to look at a broader digital agenda.
And yes, then it makes it complicated because digital is like a new evolution of how business is being converted.
Which means that we as organizations in the traditional silos need to overcome a new governance model.
Because digital is everywhere in the new organization. So how do I now align that?
We cannot just create a digital organization and say “we have managed it”.
No, we need to go out at take all the different business functions as part of the integrated discussion.